Today was the day we finally visited Petra. Due to his
beautiful rock-cut architecture, the city has been one of the new seven world
wonders since 2007. So, one thing is clear: you can’t leave Jordan without
visiting Petra.
A long road trough narrow gorges leads us to Petra’s most famous facade: the
Treasury. It is almost 40 meters high and intricately decorated, really
magnificent to see!! Our tour continues quickly because we try to reach the
Monastery. A beautiful route with amazing views everywhere leads us to the
start of 800 stairs climb. The largest monument of Petra and an magnificent
overview of Petra makes the heavy climb worth. After taking a lot of pictures
and enjoying the view I start my way back alone. It gave me a lot of time to
take in the beautiful environment and to think. For the first time in Jordan I
saw a lot of tourists and the level of involvement of them was terribly
high. Most of the male locals were
dressed as if they came directly from the set of a new Pirates of the Caribean
movie, women were selling scarves and jewellery everywhere and camels were
decorated like Christmas trees. It was funny but also strange to see and I
wondered if this is what we want to see as tourists?
In tourism we call this the
demonstration effect: changes of behaviour from locals through tourists. Fisher
(2004) locates the origins of the concept in the work of De Kadt (1979) who
observed how local patterns of consumption will often adapt to reflect those of
the tourist.1 In some cases, the demonstration effect can have
positive outcomes but more typically, in my opinion and in this case as well,
is it characterised as a disruptive influence because it takes the authentic
experience away.
1 Williams S. (2009) Chapter 6:
socio-cultural relations in tourism (p.134-156). In Tourism Geography A new
synthesis. Routledge
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The Treasury or Al Khazna, featured in the Indiana Jones movie |
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Amazing views |
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The Monastry or Ad Deir, 47m wide by 48m high |
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Local (or more a pirate?) |
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A (decorated) camel |
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